Times Square to Art Square (TS2AS) is a complex project with one simple goal: turn all billboards on Times Square into art. Initiator and founder of Times Square To Art Square Foundation, Justus Bruns, has a vision. He wants to replace the overload of loud advertising billboards with art, in other words create a gigantic outdoor gallery space.

Their objective is “to increase the availability of the billboards on Times Square in New York as an exhibition space for artists, as well as supporting likewise initiatives all around the globe”, with the hope that the art exhibition will inspire, entertain or at least evoke some unexpected thoughts amongst the viewers.


A noble initiative altogether that not only relies on financial donations, which will be reserved for realising the goals. As they state on their website : A Chinese Wall – in our donation process – is placed between the Art-project and the administrative support donations. That implies that no money that is donated for the sake of the Art-project will be used for administrative purposes. No matter what.

The Times Square To Art Square Foundation also placed relies on whether Tomes Square billboards owners would be prepared to donate exposure time on their Times Square billboards.

All in all Justus Bruns and his foundation deserve all the support they can get, be it moral, financial or by donating some time on billboards.

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