World Art Day was adopted as an international initiative by the International Association of Art/Association Internationale des Arts Plastiques in 2011. IAA/AIAP is a nongovernmental organization in operational relations with UNESCO (United Nations Educational, Scientific and Cultural Organization. 15 April, the birthday of Leonardo da Vinci, was chosen for this global celebration.

The Kunstpedia Foundation initiated the World Art Day Campaign with the principal goal of providing a broader platform for spreading art awareness throughout the globe.  The arts, on a whole, deserve more attention on a global level, and through this campaign the Kunstpedia Foundation and partnering organisations aim to generate enthusiasm for the arts and their integral role in modern society.

World Art Day Campaign

In many ways, art is a visual and physical representation of the society we live in, the culture we stem from, and our past. The overall aim of the World Art Day Campaign is to expose a broader public audience to the fine and applied arts with the hope of generating more understanding and appreciation for contemporary, modern, and classical arts and their function in our society.

Ultimately, we expect this campaign to inspire greater participation in the arts at both individual and group levels, including increased visits to museums, heightened interest in volunteering at arts societies, a curiosity to explore one’s own creativity, and countless other forms of active participation.

The Campaign

Today, electronic devices are playing an increasingly more important role across the globe, consuming our time and attention. We can become so reliant on laptops, tablets, and smartphones that they take precedence over all else in our lives, including enjoyment of the arts.

The Donate a Book Programme will form the core of World Art Day Campaign,  aiming to expose all types of individuals to art, especially those who have very little experience or a dormant interest. This programme will allow the public to see books about art as a medium for appreciating and participating in the arts. Books give the reader a tangible experience and allow them to feel the suspense of what the next page might offer. A reader might even consider the care with which the book was compiled and maybe even the smell of a new book; such experiences cannot be had through electronic devices. The gift of a book is, finally, the gift of art form one person to another.

Educational Programme

In order to promote Donate a Book Programme and to encourage enthusiasm for art in the public schools, the World Art Day Campaign will provide a package of materials to help schools create a World Art Day event, promote it locally, and develop partnerships with local organizations to spread the joy of art for students and the community. Schools will be invited to download this material free of charge through the website of the World Art Day Campaign.

Volunteers

The campaign fully depends on a group of dedicated volunteers who underwrite the aims the World Art Day Campaign wishes to reach. These devoted art aficionados and supporting partners who are the foundation of the World Art Day Campaign.

We are in need of......

Initiated and financed by the Kunstpedia Foundation, the World Art Day Campaign could use some assistance. In this particular development phase we would welcome support :

• in  the development of a contemporary and catchy logo (identity)
• in the development of a template for the World Art Day Campaign website (www.worldartdaycampaign.org)
• a WordPress wizard who could assist is with some minor technical matters

In the second phase volunteers who would be prepared to contribute as ambassadors of the World Art Day Campaign, or in any other way, are of course be more than welcome to join us. If in the mean time you have difficulty restraining yourself  from overloading us with ideas, suggestions or other valuable contributions, do feel free to contact us.